my discussion

1. Audience

I think that first article Management science is written to the audience who are professionals and know about management science already. They have some idea, opinion and information, get definition. This audience expect that take more information about management science, especially they want to know relationship between suppliers and buyers. Specific words that author used in this article and some formulas about economic study can show us who would be the audience.

Second article is written to the audiences who want to some advice or experience like graduate students, youths and people who want to learn from someone’s life. I guess that students already know about what computer graduate school is like and how hard it is to learn at graduate school as Ronald T. Azuma, but they might want to hear about easier way to study successful. It’s actually obvious that the author named this text is for students or graduates; he also talked about what he experienced as a graduate school student.

2. Tone

The first article is written at academic integrity and sometimes it sounds boring, formal. But also it tried to prove how do suppliers and buyers’ relationship works at the marketplace at some point. For example, in the introduction part author says “Our paper advocates that a good match between suppliers and buyers should be the first step to achieve supply chain coordination, which we call market-based coordination by matching.” It’s quite strict and sounds formal. In addition to that there are many formulas that author uses as some kind of proof.

In contrast to that, Azuma’s text sounds more open and he gave an advice to graduate students or to his audience based on his experience. So it sounds more convenient to understand, sometimes funny, thoughtful and inspiring. He also used proverbs, which made text more interesting. For instance, “Events can be good as well as bad. The difference between the highly effective graduate student and the average one is that the former recognizes those opportunities and takes advantage of them. I had nothing to do with bringing Gary Bishop to UNC. But after he arrived I realized my research would progress much faster if he became my adviser so I made the switch and that was a big help to my graduate student career. Opportunities for synergy and serendipity do occur, but one has to be flexible enough to recognize them and take advantage of them. “

3. Scope

Management science’s scope defines to specific topic especially, for marketing managers, economists. But second article has wider scope and it’s for all graduate students of computer school; also people interested in computer science or future students, graduates of computer science school. Since Azuma’s text is closer to people’s life as a graduate student I think scope is wider than the other text.