Friday, October 21, 2011

Subject I

Features

Subject II

1950s

TV ads

Modern

In the 1950s average advertisement’s time was one minute.

My view:

May be viewership interested all TV ads which is long time continued. Because they can’t change lot of channel and they’re not boring while early television era.

Average time

Today a majority of advertisements time is 15-30 seconds on televisions.

My view:

Now, I think that viewership is busy like workaholic. So, Advertising agencies reformed TV ads time for viewership due.

When early television era video makers were making hand drawn traditional animation. Also the first coast-to-coast color broadcast came on January 1, 1954.

Animation

Now, all video makers use computer animation for TV ads. Finally, we watch TV ads, which used 3D animation on TV.

Just minority of viewership, who are 11 percent of households of the all Americans used to watch TV ads in 1950. Otherwise TV ads advertising just for few thousand wealth people this time.

TV viewership

Modern TV ads focus to all American citizens. There is no discrimination of class and income. Beside people can watch TV advertising on own phone and internet website of televisions.

The music in both periods of commercials is distinctive. Obviously the blue and jazz style music is very popular and widely used in almost every piece of ad in 1950s. Now I watch to this TV ads I feel watch comedy program.

Music

Modern TV ads music has many styles. Because I think that musicians to make music which is like target audience of TV ads.

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